I just don’t understand why we can’t have full control when it comes to device preferences, as an account manager I want to be able to influence every detail no matter how miniscule it might seem (not that this is miniscule). Here’s a mockup of how I’ve imagined it.Įven though it’s been some time since Google fully released the enhanced update and we’ve all been coping, I’m still frustrated. We are able to view overall statistics but sometimes that’s not enough and I believe this additional data could make things easier. When I make bid adjustments in campaigns that include more than one location (be it zip codes, cities or countries) and I notice that my search impression share has gone down I want to know if the decrease is central to one location or more, that way I can make better decisions and more accurate tweaks in the next steps. We strive to make precise, data driven decisions. When you click on the search partners button you would see something similar to the Locations report same data and (of course) the ability to make bid adjustments for each partner from -100% to +300%.A Search partners button could be included under the Settings buttons.Having said that I really want to be able to see results by each individual search partner and on top of that be able to control on what search partners my ads are displayed on and vice versa as opposed to the current “take it or leave it” option. Be it AdWords, Bing Ads, Facebook ads or Twitter ads: the more control we have over our spend the likelier we are to kick ass. The way you allocate your budget can be a make or break for your campaigns success. I hate wasting money on bad clicks and bad leads as much as the next person. Here’s my list (hope you’re reading Google) 1. These features, in my opinion, could save time on tasks like implementation or give extra value with additional data that would help us account managers become better. ![]() You have the choice to import your CSV or export your entire Ads account to a CSV.I put together the top 5 features I’d want to be able to use either in AdWords or the AdWords editor. To do this, navigate to Account in the menu bar. CSV Uploads/DownloadsĮxcel allows more flexibility, so if you want, you can make your changes in that format, then upload CSV files into Google Ads Editor later. Whether it’s during a long commute or in an area with poor coverage, it’s easy to make changes, which you can then sync with your account when you are connected again. Make Changes to Your Google Ads Account OfflineĪs Google Ads Editor does not require an internet connection, you can make changes even when you don’t have a connection. This feature speeds up analysis and decision-making. You can export information at every level, and share it with other people working on the account. This is a massive help if you have multiple campaigns for geo-targeting different areas, as you need only build the campaign once, then copy and paste within the tree view. You can copy and paste large sets of ad groups or keywords into different campaigns or even different accounts.
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